Product Designer
Designing high-stakes user flows across fintech, SaaS, and health tech - SF Bay Area
Domains: Web3 · SaaS · Fintech · Health Tech · Enterprise
I'm Anastasia, a Product Designer with 5+ years building flows where the experience directly determines whether someone gets value from the product — or not.
Founding designer at two startups — one acquired, one shipped to the App Store in two months.
Most recently led the first user research program at a 20-year-old enterprise platform and shipped 30+ improvements that cut support by 31%.
I design across web, desktop, and mobile. Clarity, speed, systems that scale.
From observing behavior to designing products.
My path into product design wasn’t linear. I spent years working with behavior and real-life experiences - training marine mammals (dolphins), managing brands, and capturing human stories through photography.
Along the way, I learned what truly shapes experience: attention, emotion, and context.
That background shapes how I design today: turning complexity into clarity and building thoughtful, human-centered products.
Learn more:
These case studies work for skimmers and deep-divers - clear problem framing, the key decisions, and the tradeoffs behind the UI.
A mobile cryptocurrency wallet that uses 3-factor authentication to secure access and transactions. I designed the MVP that helped the team raise investment.
User Activation +18% CR +1%
An enterprise unified communications desktop app that helps teams handle calls, voicemail, messaging, and contact center workflows. I led discovery and the redesign of core navigation and call workflows, improving user satisfaction by 20%.
Time on task - 14% Task success rate + 15% Error rate - 8% User satisfaction +25%
A mobile coaching MVP designed to help users start and stick with guided sessions through a simple, supportive flow. I led end-to-end UX from research and problem framing to build-ready screens for the first release.
First-Week Activation +12% Users who pay +1.5% No-Show -30% Rebook +40%
