Overview

Role

I worked solo as a UI/UX Designer for 4 weeks, on the end-to-end experience.

Problem

Hick's Law: the more options you have, the more time and effort it takes to make a decision. People tend to spend evenings and weekends at home, sticking to Netflix & chill routine. How we can encourage users to adopt a new habit: attending events?

Solution

Mobile App LAZY offers personally tailored search results for upcoming events in your city + Platform for creating and promoting your events.

Requirements

• Catalog of events
• Story's format
• Flexible filters
• Opportunity to pick an event and buy a ticket in a few clicks
• After purchasing a ticket, a user receives a confirmation letter.

Design Process:

1. Research: Associative field, Mood board, Competitor Analysis, Survey, User Flow

2. Design: Lo-Fi and Hi-Fi
3. Visual Design App and Landing
4. Prototyping

1. Research

Associative field

An associative field to explore first and second level associations.

Mood board

A mood board to gain inspiration and observe visual imagery in the events field.

Survey

Based on my survey, I got information about the real-life user experience when people are looking for an event to go to. I learned info about audience age, their biggest struggle while using events services, which services they use the most, if they visit online services and more.